Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 2nd Week Social Media Posts Today: 7 Strategies and 26 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 2nd Week Theme Ideas:
5 World Environment Day (Idea: promote through work or your community a way to improve the local environment)
5 Gingerbread Day* (Idea: have people share favorite recipe)
5 Cancer Day (Idea: promote cancer awareness or have people share a cancer survivor story)
5 Moonshine Day* (Idea: have people share favorite recipe using moonshine)
6 Yo-Yo Day (Idea: have a team building exercise using yo-yo’s)
6 Higher Education Day (Idea: promote life-long learning – sign up for a class)
6 Applesauce Cake Day* (Idea: Have people share favorite recipe)
6 Drive In Movie Day (Idea: celebrate and take in a movie today)
6 Gardening Exercise Day (Idea: get out in the garden today)
7 Chocolate Ice Day *(Idea: have an ice cream social at work or with customers)
7 VCR Day (Idea: still have one – match a movie today or have a VCR party)
8 Best Friends Day (Idea: have people share a best friend story or reach out to a best friend)
8 Name Your Poison Day (Idea: today is the day to make a decision)
8 Upsy Daisy Day (Idea: start the day with a smile, be grateful and thankful)
9 Donald Duck Day (Idea: have people share favorite movie or cartoon)
9 Earl Day (Idea: have people share an achievement in their life)
9 Strawberry Rhubarb Pie Day* (Idea: Have people share favorite recipe)
10 Iced Tea Day* (Idea: Have an ice tea party at work or with customers)
10 Ballpoint Pen Day (Idea: have people share their favorite ballpoint pen)
10 Black Cow Day* (Idea: have a root beer float at work or with customers)
10 Herbs and Spices Day* (Idea: have people share their favorite herb or spice)
11 Making Life Beautiful Day (Idea: take an action today to help someone feel special or beautiful today)
11 Rosé Day (Idea: have people share their favorite rose photo or give a rose)
11 Corn on the Cob Day* (Idea: treat employees or customers to corn on the cob)
11 German Chocolate Cake Day* (Idea: Have people share favorite recipe)
11 Career Nurse Assistants Day (Idea: recognize these professional in your community)
* Note: If you have a restaurant business, this could be a special day to highlight or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the second week in June.
Post Idea:
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
Next Brand Post: Successful Branding Starts at Your Door
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