Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 3rd Week Social Media Posts Today: 7 Strategies and 25 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 3rd Week Theme Ideas:
12 Jerky Day * (Idea: treat employees or customers to try some jerky)
12 Loving Day (Idea: promote equality, openness and acceptance in your community)
12 Peanut Butter Cookie Day * (Idea: treat employees or customers to a cookie today)
12 Red Rose Day * (Idea: share a rose today, favorite rose photo or gardening tip)
13 Sewing Machine Day * (Idea: have people share a photo of clothing they made)
13 Kitchen Klutzes of America Day (Idea: go into the kitchen today and make something)
13 Weed Your Garden Day (Idea: get out in your garden or landscape areas today)
14 Flag Day (show your flag today)
14 Monkey Around Day (Idea: take a few minutes today to be less serious – relax)
14 Bourbon Day * (Idea: have people share a favorite recipe using Bourbon)
14 Pop Goes the Weasel Day (Idea: read to a child today)
14 Strawberry Shortcake Day * (Idea: have people share favorite recipe)
15 Smile Power Day (Idea: take the time to smile today – you will feel better)
15 Photography Day * (Idea: have people share favorite photo or photo tip)
16 Fresh Veggies Day *(Idea: enjoy a fresh veggie snack today or visit local farmers market)
16 Dump the Pump Day (Idea: support local public transportation today in your community)
16 Fudge Day * (Idea: treat employees or customers to a piece)
17 Apple Strudel Day* (Idea: have people share favorite recipe)
17 Eat Your Vegetables Day *(Idea: eat more vegetables today or share favorite recipe)
17 Stewart’s Root Beer Day * (Idea: treat employees or customers to a root beer or float)
17 Flip Flop Day * (Idea: find your flip flops and wear them today)
18 Go Fishing Day * (Idea: get out and go fishing today)
18 Splurge Day (Idea: splurge on something that is good for you today – you deserve it)
18 International Sushi Day * (Idea: Have people share favorite sushi or place for sushi)
18 World Juggler’s Day (Idea: have a team building exercise with a juggling class )
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the third week in June.
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
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