Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 3rd Week Social Media Posts Today: 7 Strategies and 25 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 3rd Week Theme Ideas:
12 Jerky Day * (Idea: treat employees or customers to try some jerky)
12 Loving Day (Idea: promote equality, openness and acceptance in your community)
12 Peanut Butter Cookie Day * (Idea: treat employees or customers to a cookie today)
12 Red Rose Day * (Idea: share a rose today, favorite rose photo or gardening tip)
13 Sewing Machine Day * (Idea: have people share a photo of clothing they made)
13 Kitchen Klutzes of America Day (Idea: go into the kitchen today and make something)
13 Weed Your Garden Day (Idea: get out in your garden or landscape areas today)
14 Flag Day (show your flag today)
14 Monkey Around Day (Idea: take a few minutes today to be less serious – relax)
14 Bourbon Day * (Idea: have people share a favorite recipe using Bourbon)
14 Pop Goes the Weasel Day (Idea: read to a child today)
14 Strawberry Shortcake Day * (Idea: have people share favorite recipe)
15 Smile Power Day (Idea: take the time to smile today – you will feel better)
15 Photography Day * (Idea: have people share favorite photo or photo tip)
16 Fresh Veggies Day *(Idea: enjoy a fresh veggie snack today or visit local farmers market)
16 Dump the Pump Day (Idea: support local public transportation today in your community)
16 Fudge Day * (Idea: treat employees or customers to a piece)
17 Apple Strudel Day* (Idea: have people share favorite recipe)
17 Eat Your Vegetables Day *(Idea: eat more vegetables today or share favorite recipe)
17 Stewart’s Root Beer Day * (Idea: treat employees or customers to a root beer or float)
17 Flip Flop Day * (Idea: find your flip flops and wear them today)
18 Go Fishing Day * (Idea: get out and go fishing today)
18 Splurge Day (Idea: splurge on something that is good for you today – you deserve it)
18 International Sushi Day * (Idea: Have people share favorite sushi or place for sushi)
18 World Juggler’s Day (Idea: have a team building exercise with a juggling class )
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the third week in June.
Post Idea:
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
Next Brand Post: Successful Branding Continues into Your Lobby or Waiting Room
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