Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 5th Week Social Media Posts Today: 7 Strategies and 16 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
- Provide Value to Your Online Community
- Be Consistent: once a month, week or day
- Provide content that is fresh, relevant, interesting, inspiring or helpful.
- Include an image that is eye-catching
- Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
- Keep it Simple: you have seconds to connect
- Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community
June’s 5th Week Theme Ideas:
26 Beautician’s Day (Idea: reach out today and recognize your favorite beautician)
26 Forgiveness Day (Idea: take action – today is the day to forgive and to be forgiven)
26 Chocolate Pudding Day* (Idea: have people share favorite recipe)
27 Sun Glasses Day* (Idea: today protect your eyes from harmful UV rays)
27 Orange Blossom Day*(Idea: have people share favorite culinary, dessert, drink or tea recipe)
28 Insurance Awareness Day* (Idea: review your insurance for the best coverages and rates)
28 Paul Bunyan Day (Idea: celebrate this legend or today read this story to a child)
29 Camera Day* (Idea have people share favorite photo and camera tip)
29 Hug Holiday (Idea: connect with people today and share a hug)
29 International Mud Day (Idea: enjoy being outside today or sponsor a mud event)
29 Waffle Iron Day* (Idea: have people share favorite waffle recipe)
29 Almond Buttercrunch Day* (Idea: treat employees or customers to one today)
30 Meteor Day (Go out tonight and look for shooting stars or meteors)
30 Social Media Day (Idea: reach out and connect today with customers or potential customers)
30 Bomb Pop Day* (Idea: treat employees or customers to a red, white and blue popsicle today)
30 Handshake Day (Idea: reach out and connect today with customers and potential customers)
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the fourth week in June.
Post Idea:
June has 30 days. Each week in June we will share themes to help you create posts for June. Start creating your future posts today.
Next Brand Post: Successful Branding Continues Into Your Conference Room
Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous improvement program.
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