Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning May’s 2nd Week Social Media Posts Today: 7 Strategies and 41 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
May’s First Week Theme Ideas:
8 Iris Day (Idea: pass out iris bulbs to customers today or have people share favorite photo)
8 Mother’s Day (Idea: have people share favorite photo or story about their mother)
8 No Socks Day (Idea: have a no sock day at work or do not wear socks today)
8 V-E Day (Idea: have people share favorite photo or story about WWII)
8 World Red Cross Day (Idea: donate your time or money to the Red Cross)
8 Coconut Cream Pie Day (Idea: have people share favorite recipe)
8 Have A Coke Day (Idea: have people share their favorite way to enjoy a coke)
9 Butterscotch Brownie Day (Idea: have people share favorite recipe)
9 Lost Sock Memorial Day (Idea: let go or recycle as a dust rag or make sock puppets)
9 Moscato Day (Idea: eat some fresh cheeses with a glass of this wine and enjoy the day)
9 Women’s Checkup Day (Idea: encourage women to get a checkup)
10 Clean up Your Room Day (Idea: good for parents, kids, at home or at work)
10 Lipid Day (Idea: promote info on lipids and have people get their lipids tested)
10 Shrimp Day (Idea: have people share favorite recipe)
11 Eat What You Want Day (Idea: have people share their favorite food or treat)
11 Receptionist Day (Idea: recognize those at work or those coming to your place of business)
11 School Nurses Day (Idea: reach out to school nurses in your area and recognize)
11 Foam Rolling Day (Idea: take time today at work or at home for a foam rolling massage and relax)
11 Twilight Zone Day (Idea: have people share their favorite episode)
11 Third Shift Workers Day (Idea: recognize those who work through the night)
12 Fatigue Syndrome Day (Idea: connect people to – http://www.cdc.gov/features/cfsawarenessday/)
12 International Nurses Day (Idea: recognize nurses at your place of business with a special offer)
12 Limerick Day (Idea: have people share their favorite limerick)
12 Fibromyalgia Awareness Day (Idea: connect people to http://www.fmcpaware.org/)
12 Nutty Fudge Day (Idea: treat employees/customers or have people share favorite recipe)
12 Odometer Day (Idea: check the mileage on your car today – is it time for preventative maintenance)
13 Friday the 13th (Idea: have people share their favorite Friday the 13th story)
13 Frog Jumping Day (Idea: have people share their favorite frog photo)
13 Leprechaun Day (Idea: team building exercise – look for future pots of gold for the company)
13 Crouton Day (Idea: have people share their favorite use or in a recipe)
13 Apple Pie Day (Idea: have apple pie a la mode party at work or people share favorite recipe)
13 Fruit Cocktail Day (Idea: have people share their favorite recipe)
14 Dance Like a Chicken Day (Idea: have people share favorite story or video)
14 International Migratory Bird Day (Idea: have people share their migratory bird photo)
14 Train Day (Idea: have people share their favorite train photo or story)
14 Archery Day (Idea: sponsor an archery school, tournament or simply go to a range)
14 Buttermilk Biscuit Day (Idea: bring biscuits to work today or have people share favorite recipe)
14 Dance Like a Chicken Day (Idea: have people share their favorite story or video)
14 Underground America Day (Idea: have people share their favorite photo of a earth-sheltered building)
14 Cornelia De Lange Syndrome Awareness Day (Idea: share info – http://www.cdlsusa.org/)
14 Miniature Golf Day (Idea: go out today and plan a round with employees, friends or family)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the second week in May.
May has 31 days. Each week in April we will share themes to help you create posts for May. Start creating your future posts today.
Next Brand Post: Grow a Brand Versus Sell a Commodity
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