Your brand is your handle. The handle that opens the door to your business, its products and services.

Successful Branding Continues into Your Conference Room

Today’s Tip

Best Practice: Successful branding starts at your front door, continues into your lobby, conference room or break room.

Branding for Conference Room or Break Room

Today’s Article:  Successful Branding Continues into Your Conference

In a previous posts, we shared about using your business entrance and lobby to strengthen your brand for potential customers, existing customers and employees. Successful Branding Starts at Your Door

Branding is also important in your conference room, whether you see clients, potential clients or not. If you see clients or potential clients, your conference is another opportunity to clarify and strengthen your brand. If you do not see clients or potential clients in your conference room, a branded space helps you and your employees stay focused on your brand.

When in your conference room, you are making presentations or having meetings that lead to decisions that affect your brand. If your company has a Vision Statement and Mission Statement that is tied to your brand, by reviewing it regularly it helps you stay true to your brand and minimizes brand drift when making decisions

When designing or redesigning your conference or break room, think about your company personality and brand. Just like with your lobby, waiting room, office(s) take into consideration colors, furniture, wall or window treatments, flooring, and where people sit. Make your conference or break room unique – stand out and be memorable.

Brand Action Step Check Mark

Action Step: Today when you enter your conference room or break room, how can you visually strengthen your brand for visiting customers, potential customers and employees. Use the power of brand attract to grow your business.


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