Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning July’s 1st Week Social Media Posts Today: 7 Strategies and 35 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
July’s First Week Theme Ideas:
1 Creative Ice Cream Flavors Day* (Idea: create a flavor today or try a new one)
1 International Joke Day (Idea: share a joke today)
1 Postal Worker Day (Idea: thank your local postal person today)
2 Ginger Snap Day* (Idea: treat your employees or customers to a snap)
2 U.S. Postage Stamp Day (Idea: share your favorite all time postage stamp)
2 Hop a Park Day (Idea: skip the crowds – enjoy your local park or the outdoors today)
2 I Forgot Day (Idea: what are you forgetting today)
2 Anisette Day* (Idea: have people share favorite beverage or food recipe using anisette)
2 World UFO Day (Idea: share your best UFO story or photo)
3 Build A Scarecrow Day (Idea: build one or share your best photo)
3 Compliment Your Mirror Day (Idea: look into the mirror and see the best in you)
3 Stay out of the Sun Day (Idea: get outside today, find a cool shady spot)
3 Fried Clam Day* (Idea: have people share favorite place to get clams)
3 Eat Your Beans Day (Idea: have people share favorite recipe using beans)
3 Chocolate Wafer Day * (Idea: treat your employees or customers to wafer)
4 Independence Day (Idea: thank those that have contributed to your independence)
4 National Country Music Day (Idea: share your best song today or simply enjoy)
4 Sidewalk Egg Frying Day* (Idea: share your best way to beat the heat today)
4 Barbeque Spareribs Day * (Idea: have people share favorite place to get ribs)
4 Caesar Salad Day *(Idea: have people share favorite caesar salad dressing recipe)
5 Apple Turnover Day * (Idea: treat your employees or customers to turnover)
5 Graham Cracker Day (Idea: have people share favorite recipe using graham crackers)
5 Bikini Day (Idea: good day to head to the pool or beach)
5 Workaholics Day (Idea: take today and just relax – the projects can wait)
6 International Kissing Day (Idea: kiss your favorite people today)
6 Fried Chicken Day*(Idea: Treat your employees or customers to some fried chicken)
7 Chocolate Day* (Idea: have people share their favorite recipe using chocolate)
7 Strawberry Sundae Day*(Idea: Treat your employees or customers to a sundae)
7 Macaroni Day* (Idea: have people share favorite recipe)
7 Father Daughter Take a Walk Day (Idea: take her on a walk, give her a call or get together)
7 Chocolate with Almonds Day *(Idea: Treat your employees or customers to some chocolate)
8 Blueberry Day* (Idea: have people share their favorite recipe using blueberries)
8 Video-Games Day (Idea: play your favorite video game today or share your favorite game)
8 Collector Car Appreciation Day (Idea: sponsor a local collector car event)
9 Sugar Cookie Day*(Idea: Treat your employees or customers to a sugar cookie)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the first week in July.
July has 31 days. Each week in July we will share themes to help you create posts for July. Start creating your future posts today.
Next Brand Post: Start Planning July’s 2nd Week Social Media Posts Today: 7 Strategies and 34 Ideas to Creating a Successful Post
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