Your brand is your handle. The handle that opens the door to your business, its products and services.

Tying Your Brand into a Local Marketing

Connecting your brand with a local market

Venice Beach, California

Yesterday, I shared one way to connect your brand with a local market is to create a local ad or a campaign. The example I used was a wall mural using the local market name in the ad that ties in the Venice Beach Brand.

Here is another way, locate your business in a local landmark. CVS did this in Venice Beach.