Best Practice: Today people want fresh, relevant, and useful content. Use an editorial calendar to schedule your content.
Today’s Article: Use an Editorial Calendar to Schedule Your Content
People want fresh, relevant, useful information or content to make informed decisions. Use an editorial calendar to schedule your content
Creating an editorial calendar can be done in a word table document or an excel format. Parts of the document include a section for: date, target market, content title, and a listing of ways you publish content. Under date column, going down vertically would be the remaining dates for a year – one line for each date. Under the target market column, you would list for each date, the target market the content is to connect with. Under the title column, simply list the title of the content to be published. The last series of columns going across the top of the document would be a listing of ways you publish content, checking the publishing method used for each date.
What to coordinate in your editorial calendar: website updates, social media, blog, RSS feeds, video, guides, case studies, eBooks, press releases, white papers, email campaigns, newsletters, etc.
Action Step: Create an editorial calendar to publish your content and prioritize it based on a flow of information that connects with your target market and ties in with holidays, celebrations and current events that are appropriate.
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