Best Practice: We believe in your ability to create and grow a successful brand. Be open to new ideas and access good advice in 2016.
Today’s Article: Year in Review 2015 – Internal Branding for 2016
Reviewing your internal brand relationship with employees is critical to your external brand’s success with customers, future customers, suppliers or investors.
The relationship you have with your customers is more important than what they buy from you today. Your employees are the people who connect with your customers and can build that long-term profitable relationship. Employees are also a great source of new ideas to grow your brand and business in 2016.
Think about how you shared, inspired and connected your employees with your brand in 2015.
Action Step: List the top three ways you connected your employees with your brand in 2015.
Action Step: List the top three ways you will connect your employees with your brand in 2016.
Tip: An excellent work environment, is a solid foundation on which to grow your brand. Below is the list of Best Companies to Work for in 2015. Look for best practices you can incorporate into your business, whether you are a solo entrepreneur or have employees.
Look at the company name, logo and get the inside story of what makes them a great place to work.
Action Step: Review the list of Best Companies to Work for in 2015. Click on the link below. You do not have to reinvent the wheel – emulate success.
Next Brand Post: Year in Review 2015 – External Branding for 2016
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