Best Practice: Protect your brand with a social media policy and training for greater sustained profitable success.
Today’s Article: Protect your Brand with a Social Media Policy and Training
Your brand is one of your most valuable business assets. It distinguishes your company or product in the marketplace. Once the brand is established it is important to protect it.
Social Media Policy and Training Social media can help a company grow and it can also damage the business brand. The best way to protect the business brand is to have a social media policy that clearly outlines expectations about using social media, particularly when referring to the company on social media sites.
Provide social media training to cover the company policy and have each employee sign that they have attended the training. Training is important because people have different levels of social media expertise and different attitudes about the use of social media.
With the training, employees will be better educated in social media, how the company uses social media and how it helps the company’s brand and success. Examples of proper use can be shared along with examples that are not appropriate. When everyone is on the same page, the company brand is not only better protected, but has the potential for even greater sustained profitable success.
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