Brand Strategy
Best Practice: Clearly define your brand promise. One you can consistently deliver on, customers desire and employees are aligned with it – they believe in it. All business decisions are based on whether it strengthens your brand promise.
Example:
Southwest Airlines Co. is a major U.S. airline and the world’s largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 and adopted its current name in 1971.
Southwest Airlines a brand with clarity. They have never strayed from their core brand, and they enjoy the title of being the most profitable airline in history. Rollin King and Herb Kelleher started an airline service with one simple idea: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline”. Southwest Offers Low Fares And Nonstop Flights. What is your core brand?
Southwest Airlines motto is “If employees are happy, satisfied, dedicated, and energetic, they’ll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy”. What is your business motto?
Next Steps:
Want to learn more about branding read our tips, articles and success stories. Tips Articles Success Stories
Having trouble getting started with the branding process and need a jump-start see Brand Consult
Have an idea for a brand strategy, but want an independent objective opinion see Second Opinion
Need outside creative help in creating and/or developing your brand see Brand Quote
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