Brand Door is celebrating National Small Business Week by offering free branding assistance to small businesses. According to the Small Business Administration, small businesses are the job creators that fuel our national and local economies where we live. According to Gary Heisey, founder of Brand Door, large companies recognize the power of a great brand. Branding […]
Brand Door is celebrating National Small Business Week by offering free branding assistance to small businesses. According to the Small Business Administration, small businesses are the job creators that fuel our national and local economies where we live. According to Gary Heisey, founder of Brand Door, large companies recognize the power of a great brand. Branding […]
Was visiting the downtown brand revitalization happening in St. Petersburg, Florida. Dined at this innovative restaurant, The Cider Press Cafe. Great lunch. “Our Kale-lemon Me Softly Burger scored in the top ten of the National James Beard Blended Burger Contest! Stop by and try this winner for yourself!” Innovation in their kitchen: “If you watch […]
I read this article and thought I would share it with you. Amazon Go is the inevitable evolution of supermarket retail Why the “good old days” of supermarkets were actually bad. Below is a few concepts from the article, click on the link above to read more. “Amazon’s cashierless “Go” markets have popped up in […]
This week when I was in a new local grocery store near their pharmacy section, I saw Higi. Many grocery stores or pharmacies just have a blood pressure machine. Higi is different. It takes your blood pressure, pulse, weight and your BMI. Not only does it take it, but has an option where you can […]
Today recycling and sustainability are popular desirable concepts to tie in with your brand. Today companies are creating new brands and growing existing brands around this concept. Example: RepurposedPod. Much of the cacao pulp is wasted during the chocolate-making process. By creating Cacao Juice, we’ve discovered a way to repurpose this pulp, reduce waste, improve farmer […]
The world keeps changing. To grow a sustainable profitable brand, requires the flexibility of adapting to change and adding new products or services. Products and services can change over time as long as they compliment the core company focus that benefits customers – your pivot point or brand promise. In basketball, a pivot point is […]
I grew up near Hershey Pennsylvania. Milton Hershey, the company and the town he built, was always an inspiration for me. “By the age of 26, Milton Snavely Hershey was penniless. With two failed businesses behind him, he was an unlikely candidate for success. Yet Mr. Hershey, a man with steadfast convictions and an insatiable […]
The purpose of a brand is to stand out in a positive way, be unique and memorable. You want to be top of mind. Top of mind is when customers or potential customers think of your business when they think of your business category. Example: when you think of going on a trip along an […]
Many companies market features, but people buy benefits. When people or businesses spend money or time with your company, they are buying benefits they receive from your products or services. What are your company’s features and benefits? Focus on building your brand around benefits. This company is promoting pets being beautiful again through grooming services. […]
