Brand Best Practice: To insure success of your brand, connect it with a solid business plan to better insure the business will be profitable. A business plan doubles your chances for success, says a new survey. “The study found that writing a business plan correlated with increased success in every one of the business goals included […]
In 2019, focus on attracting more customers versus chasing them. Chasing customers is time consuming and expensive. Attracting new customers is more economical and requires less time. When you think of your business, think of a flashlight. The casing or the shell of the flashlight is your business model. The main reason people buy a […]
Wishing you, your family and staff a Happy New Year. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have […]
Wishing you, your family and staff a Merry Christmas. Gary Heisey – Founder and Brand Strategist with Brand Door
Within the last week, we had 16 inches of snow. I took this picture off my deck of two red cardinals in a snow covered grove of Mountain Laurel and Rhododendron. It reminded me of how a brand and company need to stand in a positive way to be seen and remembered. Just like the […]
Many companies pick a specific product or service category name for their company. With time they reach a market saturation point to grow the company’s profits and need to add new products or services i.e. Dominos Pizza went to just Dominos to expand their menu with more than just pizza related foods. Midas Muffler, dropped […]
According to USA Today, the big winners on ‘Fortune 500‘ list: Walmart; Exxon Mobil; Amazon. Walmart is the biggest winner in Fortune magazine’s annual Fortune 500 ranking of the nation’s largest corporations, grabbing the top spot for the 14th time and sixth year in a row. May 21, 2018 According to Walmart’s fiscal year 2017, revenue was $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. […]
Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater. It costs six times more to sell something to a prospect than to sell that same thing to an existing customer. Selling to existing customers creates higher profits. So it makes sense to strengthen your relationship with existing customers. One […]
The human mind, connects more easily and quickly with knowns versus unknowns. Some minor holidays are a known, but for many the celebration theme is a known i.e. key lime pie (September 26 is National Key Lime Pie Day). Just like with major holidays by tying in your brand with minor holidays you strengthen your […]
Look for ways to make it easier for customers to select your company, products or services. I was in a business looking to buy some plants and here is a promotional sign that I saw. The headline is Why Choose Monrovia? They share four reasons: only the best varieties of shrubs, pruned more frequently, pest […]
