Your brand is your handle. The handle that opens the door to your business, its products and services.

Business Naming: Selecting a Related Name

Buckhead Books Market example of a related company name

Atlanta Airport

Creating a related company name takes the known positive associations of a word and connects it to the company. 

Here is a classic example using buckhead in two ways in the Atlanta market. First, Buckhead is an affluent historic neighborhood in north Atlanta. Second, one can build on the image of a male deer with anglers.