A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
A brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.
Can we help you with your company, product or service brand?
Take this self-test. You get one point for each that you now have and consistently use.
___ Branded Trademark Free Company Name
___ Branded Tagline (short phrase that appears under company name)
___ Branded Logo
___ Brand Pivot Point (example for a convenience store would be convenience)
___ Brand Story (story on website that inspires people to connect with you)
___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)
___ Branded Product and Service Names
___ Completed Demographic and Psychographic Customer Profile
___ Identified Profitable Customer Market
___ Competitive Advantage
___ Best Pricing Strategy
___ Total
If you checked less than 11, Brand Door can help you create a successful brand.
What brings people to a company, product or service is not just a catchy name and logo – but a well-crafted brand with all of the above working together to attract and keep profitable customers.
Call (828) 273-7385 or email info@branddoor.com to get more information or a quote on your branding project.
Note: As a Corporate Socially Responsible (CSR) company, we offer a Low Wealth Entrepreneur Scholarship for those that qualify.
