Build you company on a solid foundation. Your brand is that solid foundation.
A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you. A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits.
Part of market your brand, we provide you a list of free business advisors to help you create a strong business operating plan to better insure success. Below are the comprehensive steps and pages that we will take you through to market your brand. Each step has an action step to be completed. When all the action steps are completed, you have created a brand marketing plan. The process will take between 16-40 hours. You complete the process at your rate, with online support.
Market Your Brand Step-by-Step Process
Brand Door Story…..8
Introduction to Market Your Brand….. 9
What is Branding?…..10
What is a Brand?…..12
What are Brand Best Practices?…..13
How to Market Your Own Company, Product or Service Brand…..14
Brand Approach…..15
What is the Cost of Marketing Your Brand?…..17
18 Ways to find Money to Market Your Brand…..18
ROI – Return on Investment of Branding…..20
Transparency – Everyone is on the Same Page…..21
What Business Are you In ? – You May be Surprised…..23
Your Pivot Point – A Key to a Successful Brand..…25
Creating a Brand Story that Touches People …..27
The Right Brand for the Right Business Market…..29
The Right Brand Strategy to Match The Company Pricing Strategy…..30
Tips to Marketing with a “Below Market” Pricing Strategy…..31
Tips to Marketing with an “At Market” Pricing Strategy…..33
Tips to Marketing with an “Above Market” Pricing Strategy…..35
Know Your Target Market – Customer Demographics…..37
Know Your Target Market – Customer Psychographics…..39
Market with the Right Brand Strategy for the Right Age Group…..41
Marketing to the Traditionalist …..42
Marketing to the Baby Boomers…..44
Marketing to the Generation X…..46
Marketing to the Generation Y…..48
Marketing to the Generation Z…..50
Company Culture Needs to Match Your Brand…..52
Competitive Analysis – Know Your Customers and Competitors…..55
Marketing to all 3 Stages in the Customer Cycle…..61
Competitive Advantage – Why People Buy From You…..63
Domain Name Should Match the Company Name…..65
Company Name Should be Trademark Free…..66
Company Name Needs to be Available at the State Level…..69
6 Types of Legal Structure to Market Your Brand Around…..70
10 Tips to Evaluate Your Company Name……73
Match Your Company Name to a Naming Category…..74
13 Tips to Evaluate Your Tagline…..77
6 Tips to Evaluate Your Elevator Pitch…..79
12 Tips to Evaluate Your Brand Color(s)…..81
14 Tips to Evaluate Your Logo…..84
10 Tips to Evaluate Your Font(s)…..86
Brand Summary…..88
Successful Brands Attract Customers Not Chase Them…..91
Successful Brand Strategy “One Customer at a Time“…..92
The Power of a Smile to Promote Your Brand…..93
Successful Brands Go with the Flow…..94
Successful Brands Have Deep Roots…..95
Work More on Your Brand, Less in Your Brand…..96
Stand Out in a Positive Way – Have a Difference – Be Noticed….97
Innovation is the Lifeblood of a Business and Brand…..99
Brand Strategy That Connects with Customers…..100
Select the Right Geographic Market…..101
Tips For Brand Marketing to Business to Consumers (B2C)…..102
Tips For Brand Marketing to Business to Business (B2B)…..104
Tips For Brand Marketing to Business to Governments (B2G)…..106
Tips For Brand Marketing to Business to Employee (B2E)…..107
Simplicity = Better Brand…..109
Call to Action = More Sales…..110
Creating a Branded Business Card…..111
Creating Branded Company Collateral Material……113
Marketing Your Brand Takes Great Content…..114
Grow your Brand with Keywords….116
Connect Your Brand to a Niche Market…..117
Be Found on the Internet with Goggle My Business…..118
Get Reviews on Google My Business…..119
A Website Can Help You Grow Your Brand…..120
Brand Promotion with a Blog…..121
Web Analytics – How They Help Your Brand…..123
Have A Mobile-friendly Website …..124
SEO Organic Search versus PPC – Finding the Right Mix for You…..125
Increase Your Website Conversion with SEO…..127
Market the Brand with Social Media…..128
Successful Social Media Posting Strategies…..129
Respond to Reviews – Especially Negative Ones…..130
Reputation Management-Protect Your Brand…..132
Build a Customer Database.….133
Direct Marketing…..134
Email Marketing…..135
Rack Card Marketing…..136
Text Marketing…..137
Connect More People to Your Brand with Video…..138
LinkedIn and Analytics to Promote Your Brand…..140
Facebook and Insights to Promote Your Brand…..142
Instagram and Insights to Promote Your Brand…..144
Pinterest and Analytics to Promote Your Brand…..146
Corporate Social Responsibility (CSR)…..147
Successful Branding Starts at Your Door…..148
Successful Branding In Your Store Front Window…..149
Successful Branding in Your Lobby, Waiting Room or Store…..151
Successful Branding in Your Hallways…..153
Successful Branding in Your Elevator or Stairwells…..154
Successful Branding in Your Office…..155
Successful Branding in Your Conference Room…..156
Successful Branding in Your Bathrooms…..157
Successful Branding in Company Dress Code…..159
Successful Branding Through Signage…..161
Getting a Brand Marketing Review is Important…..162
Appendix…..163
9 Naming Category to Help You Evaluate the Right Product or Service Name….. 164
Know Your Target Market: Customer Demographics (Resources)…..168
Know Your Target Market: Customer Psychographics (Resources) …..170
Access to Professional Business Advisors…..171
