Today’s Tip
Best Practice: A logo is a graphic design that is the symbol of an organization. Use the brand logo filter to evaluate your logo idea(s).
Today’s Article: 14 Tips to Creating a Great Logo
Today you want to build a relationship with your company’s customers. Pick a logo that customers can relate and connect to.
A logo is a graphic design that is the symbol of a company, product or service. This design makes it easier to create brand awareness and stand out from competitors. The logo appears with the company, product or service name on internal and external communications and forms. It can also be called a logotype.
Best Practice: When selecting a logo use the logo brand filter.
Logo Brand Filter
For each quality that your logo matches, you get a point.
___ Attractive
___ Memorable
___ Timeless – Does not easily become dated
___ Stands Out – Unique
___ Simplicity – Clutter Free
___ Distinctive and Bold
___ Looks Appropriate for Your Business
___ Easy to View or Read
___ Stands out from Competition in a Favorable Way
___ Works Well with Your Company Name
___ Clearly Communicates your Business Culture/Image
___ Looks Good in Black and White
___ Looks Good in Color
___ Looks Good in Different Sizes: Small to Large
___ Number of Points
Action Step: Make the choice of creating the logo yourself or using an outside logo design service. When you have an idea for a logo, use the logo brand filter above to evaluate it.
Note: If you are having trouble coming up with a logo that you like and scores high on the logo brand filter, it may be time to use an outside source to help you.
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