A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.
Can Brand Door help you with your market your company, product or service brand?
Take this self-test. You get one point for each that fits your company.
___ Healthy Increases in Annual Sales
___ High Profit Margins
___ Top of Search – Page 1 on Google My Business with a 4.5-5 Star Rating and High Number of Reviews
___ Branded Mobile-Friendly Website with High Traffic Numbers
___ Top Of Mind (When people think of your business category your name pops into their mind.)
___ Branded Social Media Platform with High Number of Likes & Followers
___ Branded Content Strategy (know and use key words that attract customers)
___ Branded Collateral Material (all printed materials are current and effective i.e. business card)
___ Use Brand Pivot Point in Making Marketing Decisions
___ Have and use a Customer Database to Market the Brand
___ Market to all 3 Stages in the Customer Cycle (Prospect, 1st Time Customer and Repeat Customer)
___ Use Brand Tagline in all Online and Print Marketing Materials
___ Branded Advertising Specialties (all promotional materials are current and effective i.e. tee-shirts)
___ Branded Company Spaces (promote brand in offices, lobby, store front, hallways, bathroom, etc.)
___ Branded External and Internal Signage (use signage to promote brand and it is current)
___ Total
If you have a score of less than 14, Brand Door can help create a plan to better Market Your Brand.
We will review your current brand: your name, tagline, logo, pivot point, brand story, brand culture, elevator pitch, pricing strategy, customer demographics and psychographics.
In marketing your brand, we will provide strategies to connect with new customers and keep repeat profitable customers.
When you learn how to successfully market your brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise.
You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decision to grow and scale-up your business.
What brings people to a company, product or service is not just a catchy name and logo – but a well-crafted brand with all of the above working together to attract and keep profitable customers.
Call (828) 273-7385 or email info@branddoor.com to get more information or a quote on your market your brand project.
Note: As a Corporate Socially Responsible (CSR) company, we offer a Low Wealth Entrepreneur Scholarship for those that qualify.
