Today’s Tip
Best Practice: alliteration or rhyming product names are easy to say, they naturally flow and stick in the mind of the consumer.
Today’s Article: Creating an Alliteration or Rhyme Product Name
Alliteration and rhyme occurs when two or more words in a row starting with the same sounds or syllables of a word group either with the same consonant sound or sound group. These names are easy to say, they flow and stick in the mind. Examples: Bahama Breeze, BlackBerry, Coca Cola, Dunkin’ Donuts, or Krispy Kreme Donuts
Pros: Product name stands out and flows. Easy to remember and say.
Cons: May be more difficult to find a matching domain name and trademark process may be more challenging.
Other Examples: Banana Boat, Beanie Babies, Blue Bonnet, Bob the Builder, Bonne Bell, Burt’s Bees, Bush’s Beans, Cat Chow, Clearly Canadian, Country Crock, Hamburger Helper, Eggo, Green Giant, Grey Goose, Hula-Hoop, Juicy Fruit, Juicy Juice, Kit Kat, La-Z-Boy, Maker’s Mark, Mello Yello, Minute Maid, Oil of Olay, Peter Pan, Pine Power, Pine Glo, Planters Peanuts, Poise Pads, Pound Puppies, Stain Stick or Velveeta
Brand Product Name Filter
The brand product name filter below will help you objectively evaluate how available and good a name is.
Number System: 0-poor, 1-fair, 2-good, 3-excellent.
___ Easy to Say and Pronounce
___ Easy to Remember
___ Easy to Spell
___ Name is Web-Ready: Exact Match Domain Name with no hyphen (Domain Search)
___ Trademark is Available (Trademark Search)
___ Available in Your State (Online check with your State Department of Incorporation)
___ Social Media Identity Availability (Example Facebook (B2C), LinkedIn (B2B), etc.)
___ Stands out from the Competition in a Favorable Way
___ Has no Negative Meanings (Example: when translated to a foreign market’s language)
___ Name Allows You to Add New Services or Products in the Future
___ Number of Points
Action Step: Make a list of words with alliterations and rhymes to create a product name that sticks in the mind. Take the list of alliterations and rhymes combining them until you come up with 1-3 that you like. Next go to the product name filter above to evaluate them.
Note: If you are having trouble coming up with a name that you like and is rated high by the brand filter, it may be time to look for an outside source to help you i.e. Ask the Expert.
Recommendation: In a branding process, it is important to look at name possibilities in different product name categories: Literal, Attribute, Legacy, Initials/Numbers, Word Combination, New Invented, Related, and Inquiring. This helps you expand they way you look at your product, to find the best name to connect with your target market, that stands out from the competition and reflects your brand position.
Additional Resources
Return to Product Naming Return to Brand Library Return to Brand Yourself
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