Today’s Tip
Best Practice: Attribute product names provide a feature or strategic advantage to help people understand why buy the product.
Farm Fresh are attribute words
Today’s Article: Creating an Attribute Product Name
Attribute product names provide a feature or strategic advantage to help people understand why buy the product. Examples: built around easy: Easy-Bake, Easy-Off or EasyShare
Pros: Allows the name to be associated with a main feature or strategic advantage.
Cons: May be difficult to find a trademark free matching domain name.
Other examples of attribute product names:
Angel Soft, Bud Light, Clear Eyes, Coke Zero, Coppertone, Doublemint, DustBuster, Easy Spirit, Fiber One, Fiber Plus, Freshlook, Fresh Steps, Golden Grahams, Good & Plenty, Good Humor, Good Start, Healthy Choice, Hot Wheels, Huggies, I Can’t Believe It’s Not Butter, Icee, Krazy Glue, Lady Speed Stick, Lean Cuisine, Lucky Charms, Lucky Lager, Magic Chef, Magic Eraser, Magic Marker, Miracle-Gro, Mop & Glo, Nature Valley, Nature’s Path, Nature’s Way, Nice N Easy, Nu Skin, NutraSweet, Nutri-Grain, One-A-Day, Original Ranch, Oxiclean, PowerBar, Propel, Science Diet, Scrubbing Bubbles, Silly Putty, Slim-Fast, Smart Ones, Smart Start, Smarties, Soft ‘n Gentle, Soft Batch, Soft Scrub, Softsoap, Speed Stick, Speedo, Spray ‘n Wash, Sweet’n Low, Ultra Brite, Ultra Plush, Whitestrips, Winterfresh or Wonderbra.
Brand Product Name Filter
The brand product name filter below will help you objectively evaluate how available and good a name is.
Number System: 0-poor, 1-fair, 2-good, 3-excellent.
___ Easy to Say and Pronounce
___ Easy to Remember
___ Easy to Spell
___ Name is Web-Ready: Exact Match Domain Name with no hyphen (Domain Search)
___ Trademark is Available (Trademark Search)
___ Available in Your State (Online check with your State Department of Incorporation)
___ Social Media Identity Availability (Example Facebook (B2C), LinkedIn (B2B), etc.)
___ Stands out from the Competition in a Favorable Way
___ Has no Negative Meanings (Example: when translated to a foreign market’s language)
___ Name Allows You to Add New Services or Products in the Future
___ Number of Points
Action Step: Make a list of words to create a product name that tie in with a feature or strategic advantage to help people understand why buy the product. Take the list of words and start combining them until you come up with 1-3 that you like. Next go to the product name filter above to evaluate them.
Note: If you are having trouble coming up with a name that you like and is rated high by the brand filter, it may be time to look for an outside source to help you i.e. Ask the Expert .
Recommendation: In a branding process, it is important to look at product name possibilities in different categories: Literal, Legacy, Initials/Numbers, Word Combination, New Invented, Related, Alliteration or Rhyme and Inquiring. This helps you expand the way you look at your product, to find the best name to connect with your target market, that stands out from the competition and reflects your brand position.
Additional Resources
Return to Product Naming Return to Brand Library Return to Brand Yourself
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