Build you company on a solid foundation. Your brand is that solid foundation.
A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you. A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits.
Once you rebrand, we provide you a list of free business advisors to help you create a strong business operating plan to better insure success. Below are the comprehensive steps and pages in the system that we will take you through the rebranding process. Each step has an action step to be completed. When all the action steps are completed, you have rebranded. The process will take between 16-40 hours. You complete the process at your rate, with online support.
Rebrand Step-by-Step Process
Brand Door Story….. 8
Introduction to Rebranding ….. 9
Rebranding is it Time?…..10
Brand Tester: Review the Power of Your Brand…12
Core Brand Review…..16
What is Branding?….. 18
What is a Brand?…..20
What Are Brand Best Practices?….. 21
Measure What is Working and What Is Not….22
How to Rebrand Your Own Company, Product or Service Brand…. 27
Brand Approach….. 28
Transparency – Is Everyone on the Same Page?….. 30
What Business Are you In? – You May be Surprised….. 32
Your Pivot Point Review – A Key to a Successful Brand…..34
Creating a Brand Story That Touches People….. 36
The Right Brand for the Right Business Market…… 38
Rebranding Pricing Strategy…… 39
Rebranding with a “Below Market” Pricing Strategy Review….. 40
Rebranding with an “At Market” Pricing Strategy Review…..42
Rebranding with an “Above Market” Pricing Strategy….. 44
Know Your Target Market – Customer Demographics….. 46
Know Your Target Market – Customer Psychographics……48
The Right Brand Strategy for the Right Age Group….. 50
Rebranding to the Traditionalist…. 51
Rebranding to the Baby Boomers….. 53
Rebranding to the Generation X….. 55
Rebranding to the Generation Y…..57
Rebranding to the Generation Z….. 59
Company Culture Rebrand….. 61
Competitive….. 65
Customer Cycle……71
Competitive Advantage…..73
Domain Name…… 75
Company Name Trademark…..76
Company Name Availability at the State Level….79
Legal Structures….. 80
10 Tips to Evaluate Your Company Name…..83
Name Category…..85
Creating a Literal Company Name…..88
Creating an Attribute Company Name…..91
Creating a Legacy Company Name…..93
Creating an Initial/Numbers Company Name…..96
Creating a Company Name With Combined Words…..98
Creating a New Invented Company Name…..101
Creating a Related Company Name…..103
Creating an Alliteration or Rhyme Company Name…..105
Creating an Inquiring Company Name…..107
13 Tips to Evaluate Your Tagline…..109
6 Tips to Evaluate Your Elevator Pitch….. 111
12 Tips to Evaluate Your Brand Color….. 113
14 Tips to Evaluate Your Logo ….. 116
10 Tips to Evaluate Your Brand Font(s)…..118
Successful Brands Attract Customers, Not Chase Them….120
Successful Brand Strategy “One Customer at a Time“…..121
The Power of a Smile to Promote Your Brand….. 122
Successful Brands Go with the Flow….. 123
Successful Brands Have Deep Roots….. 124
Work More on Your Brand, Less in Your Brand….. 125
Stand Out in a Positive Way – Have a Difference – Be Noticed….. 126
Innovation is the Lifeblood of a Business and Brand…..128
Brand Strategy That Connects with Customers….129
The Right Geographic Market for Rebranding….130
ReBrand Marketing to Business to Consumers (B2C)…..131
ReBrand Marketing to Business to Business (B2B)…..134
Rebrand Marketing to Business to Governments (B2G)…..137
Rebrand Marketing to Business to Employees (B2E)…..138
Simplicity + Better ReBrand….140
Call to Action=More Sales…..141
ReBranded Business Card….142
Creating Rebranded Company Collateral Material…..144
Marketing Your Rebrand Takes Great Content….. 145
Grow Your Rebrand with Keywords …..147
Niche Market….148
Goggle My Business…… 149
Get Reviews on Google My Business……150
A Website Can Help Grow Your Brand……151
Brand Promotion with a Blog….153
Web Analytics….. 155
Mobile-friendly Website….. 156
SEO Organic Search versus PPC Finding the Right Mix for You…..157
Increase Your Website Conversion with SEO….. 159
Social Media…..160
Social Media Posting Strategy…..161
Respond to Reviews – Especially Negative Ones….. 162
Rebrand Reputation Management Review….164
Rebrand Customer Database Strategy…165
Rebrand Direct Marketing…166
Email Marketing…167
Rack Card Marketing….168
Text Marketing….170
Connect People to Your Brand with Video….171
LinkedIn and Analytics….. 173
Facebook and Insights…..175
Instagram and Insights…..177
Pinterest and Analytics….179
Corporate Social Responsibility (CSR)….180
Successful Branding Starts at Your Door….. 181
Successful Branding In Your Store Front Window…..182
Successful Branding in Your Lobby, Waiting Room or Store…..184
Successful Branding in Your Hallways….. 186
Successful Branding in Your Elevator or Stairwells….. 187
Successful Branding in Your Office….. 188
Successful Branding in Your Conference Room…..189
Successful Branding in Your Bathrooms…..190
Successful Branding Through Signage…..192
Successful Branding in Company Dress Code…..193
What is the Cost of Rebranding?…..195
18 Ways to Find Money to Rebrand….. 197
ROI – Your Return on Investment of Branding….. 199
Getting a Rebranding Review is Important…..200
Appendix…..201
9 Naming Categories to Find the Right Rebranded Product or Service Name….. 202
Creating a Literal Product or Service Name….. 206
Creating an Attribute Product or service Name…..208
Creating a Legacy Product of Service Name….. 210
Creating An Initials/Numbers Product or Service Name….. 212
Creating a Product or Service Name With Combined Words….. 214
Creating a New Invented Product or Service Name….. 216
Creating a Related Product or Service Name….. 218
Creating an Alliteration or Rhyme Product or Service Name….. 220
Creating an Inquiring Product of Service Name….. 222
Know Your Target Market: Customer Demographics (Resources)…..224
Know Your Target Market: Psychographics (Resources)…..226
Access to Professional Business Advisors….227
