Market Your Brand (Part 1 of 2)
Time: 8:30 AM – 12:30 PM
Fee: No cost due to sponsor support
Format: Online with Zoom
A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you. Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.
Can the Market Your Brand Workshop help you with your market your company, product or service?
Take this self-test. You get one point for each that fits your company.
___ Healthy Increases in Annual Sales
___ High Profit Margins
___ Top of Search – Page 1 on Google My Business with a 4.5-5 Star Rating and High Number of Reviews
___ Branded Mobile-Friendly Website with High Traffic Numbers
___ Top Of Mind (When people think of your business category your name pops into their mind.)
___ Branded Social Media Platform with High Number of Likes & Followers
___ Branded Content Strategy (know and use key words that attract customers)
___ Branded Collateral Material (all printed materials are current and effective i.e. business card)
___ Use Brand Pivot Point in Making Marketing Decisions
___ Have and use a Customer Database to Market the Brand
___ Market to all 3 Stages in the Customer Cycle (Prospect, 1st Time Customer and Repeat Customer)
___ Use Brand Tagline in all Online and Print Marketing Materials
___ Branded Advertising Specialties (all promotional materials are current and effective i.e. tee-shirts)
___ Branded Company Spaces (promote brand in offices, lobby, store front, hallways, bathroom, etc.)
___ Branded External and Internal Signage (use signage to promote brand and it is current)
If you have a score of less than 14, the Market Your Brand Workshop can help create a plan to better Market Your Brand.
Bonus: Workshop comes with a 171 Page Market Your Brand Workbook that is downloadable and fillable
Speaker: Gary Heisey, Brand and Marketing Expert with Brand Door
Sponsors: Blue Ridge Community College Small Business Center, Henderson County Chamber of Commerce, Brevard/Transylvania Chamber of Commerce