Today’s Tip: To create a brand or rebrand a company, product or a service have a system. The Brand Door Library will help you follow a system.
Today’s Article: Tips to In-house or À la carte Approach to Branding
Looking to brand yourself. There are two approaches to creating a brand or rebranding a company, product or a service: In-house Approach or À la carte.
In-house Approach is a brand yourself process.
À la carte Approach is doing some branding yourself and using some outside services i.e. logo design.
Irregardless of the approach you use: In-house or À la carte, the more savvy you are about branding or rebranding the better the process will go for you.
The Brand Door Library has a series of tips, articles and action steps on branding or rebranding. The make this process even easier, Brand Door provides you a Branding Checklist to guide you through the process and to record your thoughts and information at each step of branding or rebranding process.