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In this seminar you will learn how to be “Top Of Mind” in your business category and be “Top of Search” on Google, making it easier for customers to find your business.
What is “Top of Mind”?
In marketing, “top-of-mind awareness” refers to a brand or specific product being first in customers’ minds when thinking of a particular industry in your geographic area. Learn tips on how to have more people think about your business first in your market, especially when they are going to buy or refer people to a company in your business category.
What is “Top of Search”?
This refers to when your business is not “Top of Mind” and people are searching for your type of product or service. Learn tips on how to be on page 1 of Google Search and moving to the top of page 1.
Google rewards businesses that post consistent relevant fresh content.
You will receive tips on how to create consistent relevant fresh content that engages people to connect with you and stay in touch with you that creates repeat business in Business to Consumer (B2C), Business to Business (B2B) and Business to Government (B2G)
About the Instructor
The seminar will be conducted by Gary Heisey. Gary is the marketing and branding expert with his company Branddoor.com and serves as the Executive Director for the Mission Acceleration: Business Accelerator program. Prior to directing the Mission Acceleration: Business Accelerator, a Blue Ridge Community College Continuing Education Program, Gary for eleven years was the award winning Blue Ridge Community College Small Business Director.
During this time, he directed the Small Business Center, rated number one SBC training center in North Carolina. Gary personally taught over 600 business seminars and assisting over 1,000 start-up, growth and scale-up companies with management advice, branding, marketing, social media, access to capital and business planning. There is no cost to access the webinar but registration is required
REGISTER
The 2021 Chamber Seminar Series sponsors: First Citizens Bank and Blue Ridge Community College Small Business Center |
April 20th | 8:30 – 10:30 am
