Creating Your Brand
Date: Tuesday 8/23/2022
Time: 12:00pm to 2:00pm
Fee: No cost, due to sponsor support
Sponsor: College of The Albemarle Small Business Center
Create Your Brand: Every Business Needs a Good Brand Your brand is more than your name or your logo.
It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales.
In this “how to” seminar, you will learn the elements of a good brand and how to create your new brand.
This branding seminar is intended for those starting a new business or for an existing new business owners who only have a name and logo, but not a complete brand. Elements of a good brand include: compelling trademark free name, matching domain name, eye catching logo, connecting tagline, inspiring brand story, strong brand promise, elevator pitch that connects with people, company culture that attracts new customers, right pricing strategy, brand font and colors that work together to “attract” new customers and “retain” existing customers.
Speaker: Gary Heisey Marketing and Brand Expert with Brand Door