Dates: February 19, 2020, March 5, 2020, and March 19, 2020 (3 session class)
Cost: No charge due to sponsor support
Sponsors: Blue Ridge Community College Small Business Center and Henderson County Chamber of Commerce
Location: Blue Ridge Community College, Flat Rock Campus
Building: TEDC Room: 201
Your brand is your handle to open the door to your business, products and services. When you learn how to market your own company brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise. You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decisions to grow and scale-up your business.
Gary Heisey with Brand Door will guide through a copyrighted process that consists of 172 pages to create your custom brand marketing plan for 2020. The process will cover Online Marketing, Website, Best Social Media Choices, Social Media Posting Strategies, Google My Business, Customer Database, Direct Marketing, Email Marketing, Text Marketing, Print Marketing i.e rack card, Business Card, Community Partnering, Networking, etc.
This is not an academic info class, but in a computer lab where you are provided a copyrighted downloadable Market Your Brand System where a brand coach walks you through the necessary steps to market your brand. Your new brand marketing plan is saved on a word file that you take home with you. This process makes it easier to market your brand in 2020. Many of the marketing strategies covered are free or low cost. Limited seating – Reservation required.
Speaker: Gary Heisey, Brand and Marketing Expert with Brand Door