Your brand is your handle. The handle that opens the door to your business, its products and services.

Getting More Customers with Google My Business in 2020

Date: 2/11/20
Time: 9:00AM – 12:00PM
Cost: No cost due to sponsor support

Co-Sponsors: Blue Ridge Community College, Small Business Center and Transylvania Campus

Location: Blue Ridge Community College  Transylvania County   Strauss Building Room 140     45 Oak Park Drive, North Carolina 28712

Google my Business is the best and most economical way to drive customers to your small business. In business, you want to be top of mind and top of search. Top of mind is when people hear of a business category, and then think of your company i.e. largest home in America – Biltmore. This can take some time, but until then Google My Business can help you now, because people are searching for what you sell right now. Make is easier for them to find you now.

This seminar will show you the steps to opening a Google My Business listing, but even more important to take advantage of all the ways it helps you connect with new potential customers and at the same time increasing your SEO. Learn of all the ways many businesses that have a Google My Business Account do not take advantage of and by doing so gives you a competitive advantage i.e. photo story, reviews, owners response to reviews, regular posts, event posts, call to action buttons and a character description that focuses more on benefits versus features with a call to action to inspire them to reach out to you.

Gary Heisey, Founder and Brand and Marketing Strategist with Brand Door, has assisted over 1,000 start-up, existing and scale-up companies create growth with company branding, marketing, advertising, PR relations, social media, access to capital and business planning. Prior to opening Brand Door, Gary was the NCCCS award winning Small Business Director for Blue Ridge Community College. 

Recognized by:
• Small Business Administration 
• National Association of Entrepreneurship 
• Mountain BizWorks
• 2016 North Carolina Community College Staff of the Year Award
• 2014 Dr. Molly A. Parkhill Staff Person of the Year Award  

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