Your brand is your handle. The handle that opens the door to your business, its products and services.

Be Known for One Brand Focus

 According to USA Today, the big winners on ‘Fortune 500‘ list: Walmart; Exxon Mobil; Amazon. Walmart is the biggest winner in Fortune magazine’s annual Fortune 500 ranking of the nation’s largest corporations, grabbing the top spot for the 14th time and sixth year in a row. May 21, 2018

According to Walmart’s fiscal year 2017, revenue was $485.9 billion, Walmart employs approximately 2.3 million associates worldwide.

With all that revenue, Walmart focuses on one area: price and being the #1 low price leader. Imagine what their branding and marketing budget is.  One of the biggest mistakes companies make in branding is trying to be to many things to people.

Select the one thing that you want to be know for or are known for:

___ Compatibility of Products or Services
___ Convenience
___ Customer Experience
___ Information
___ Innovation
___ Functionality
___ Design of Products or Services
___ Durability
___ Efficiency
___ Price
___ Performance
___ Selection
___ Reliability

Remember – Keep it simple. Be known for one primary thing to help your brand be “top of mind” and “top of search”.

Gary Heisey – Founder and Brand Strategist with Brand Door