In the last brand tip, we reviewed a company competing with coupons.
This competing company’s poster also shows their direct competitors are: Earth Fare, Harris Teeter, Ingles, The Fresh Market. Who are you direct competitors?
This direct competing company is also competing with coupons. “So you get the savings without giving up Publix service, quality and selection”.
What is one way you are competing with competitors to reach and service similar customers that they are matching?
With branding you want to match competitors marketing efforts when possible, i.e. coupons, but you also want to have a competitive advantage. This will be covered in tomorrows branding tip.
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