Best Practice: Be involved in your community, it is good for your brand, bottom-line and for employee morale. Be a good corporate citizen and have a Corporate Social Responsibility (CSR) Program.
According to a recent Nielsen survey report, more than 55 percent of people worldwide are willing to pay more for products and services, from companies committed to supporting causes. Of survey respondents, millennials show the most passion and willingness to buy from companies that have a CSR program and are known to support worthy causes.
Increase in consumer engagement
Higher brand visibility
Builds brand trust and loyalty
Great way to network and build new relationships
Gives a human face to your business and gives back to your community
Customers stand by you more in tough times
Customers willingness to pay more
Employee recruitment, morale and retention
Important to potential lenders and investors
Check Ways Your Business is a Good Corporate Citizen:
___Sponsor an Event
___Start a Donation Box
___Donate Products and Services
Brand Door in November, is donating our time to teach three classes on business and entrepreneurship to 205 (9th-12th grade) DECA students at the DECA Marketing Competitive Events Conference. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
Best Practice: Be involved in your community, it is good for your brand, bottom-line and for employee morale. Be a good corporate citizen.
Gary Heisey – Founder and Brand Strategist with Brand Door