Today more and more people want to experience a brand. Look for a way people can experience your brand.
Food businesses use sampling or create a way for people to see food being prepared i.e. see into the kitchen. Companies at conventions or stores have potential customers try a product and see how it works.
Businesses have built live bee hives into their wall with a viewing window so you can see bees working. Craft beer or wineries provide tours of production areas, finishing up in a sampling area.
How can you make it easier for people to experience your brand? How about making a video showing people using your products or services.
The picture is showing an external sign sharing what is being prepared in the kitchen today. When you walk into the store they have a viewing area to watch the staff working in the kitchen. Through out the store they have dozens of sampling stations to try their homemade jams, jellies, preserves, sauces, butters, pickles, relishes, dips and gourmet foods.
Share branding tip with a business friend.
Gary Heisey – Founder and Brand Strategist with Brand Door