Your brand is your handle. The handle that opens the door to your business, its products and services.

Growing Your Brand with “How to Seminars”

Blackboard promoting How to Garden Seminars to grow the Biltmore Brand

Gardner’s Place at the Biltmore Estate, Asheville, NC

According to, YouTube is not simply a website; it is a search engine. YouTube’s user-friendliness,combined with the soaring popularity of video content, has made it the second largest search engine behind Google. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and combined.

“How to seminars” are a great way to grow your brand, both in attracting new customers and retaining existing customers. Many people use YouTube as the online source to learn how to do things. Grow your brand by putting up a “how to video” on YouTube.

Take a moment and think of one topic, related to your business or industry, that people would like to learn more about.

Another option to YouTube is to have “how to seminars” live at your place of business, events, conferences, etc. In the photo, at the Gardner’s Place on the Biltmore Estate, they are promoting daily “how to seminars”.

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Gary Heisey – Founder and Brand Strategist with Brand Door