Date: Thursday, January 17, 2019 – Snow-date – January 24, 2019
Location: Blue Ridge Community College – Henderson County Campus
Building: Blue Ridge Community College Conference Hall
Cost: Complimentary due to sponsorship by Henderson County Tourism Development Authority and BRCC Small Business Center
Teaching a seminar on: Grow Your Tourism Business in 2019 with an Authentic Brand and Goggle at 1pm
Description: Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. An authentic brand will distinguish your company from its competitors, attract customers, and improve sales.
In this seminar, you will receive an overview on the elements of an authentic brand, how promote your brand in 2019 with Google, how to increase the impact of your brand, and when it is appropriate to consider updating your brand or rebranding. Elements of a good brand include: trademark free name, matching domain name, logo, tagline, brand story, brand promise-pivot point, elevator pitch, company culture, right pricing strategy, brand font and colors that work together to “attract” new customers and “retain” existing customers. Google has many free products to help grow and protect your brand in 2019: Google My Business, YouTube, Google+, Google Alert, Photos, Hangouts, Calendar, Gmail, etc. (Gala)
Presenter: Gary Heisey Founder and Brand Strategist with Brand Door
Here is the link to get more info about the day’s agenda and to register https://www.ncsbc.net/reg.aspx?mode=event&event=50380094
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