The more ways people can experience your brand, the stronger the brand connection becomes. These can be free or there can be a fee tied in with the experience.
Unwrap Your Chocolate Adventure. At Hershey’s Chocolate World, they are promoting 4 ways to experience the Hershey’s brand: Free Chocolate Making Tour and three tours with a fee: 4D Show, Create Your Own Candy Bar and Chocolate Tasting.
Look for ways people can experience or create an adventure around your brand: sampling, free trials, demos, classes, how to videos, event days, interactive exhibiting booths, interactive in-store displays, etc. Having a positive experience makes it easier to make an initial purchase and continue to be a repeat customer.
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Gary Heisey – Founder and Brand Strategist with Brand Door