Your brand is your handle. The handle that opens the door to your business, its products and services.

People Love to Experience a Brand

Entrance sign to Hersey's Chocolate World, branding their different experiences they offer to visitors.

Hershey, PA

The more ways people can experience your brand, the stronger the brand connection becomes. These can be free or there can be a fee tied in with the experience.

Unwrap Your Chocolate Adventure.  At Hershey’s Chocolate World, they are promoting 4 ways to experience the Hershey’s brand: Free Chocolate Making Tour and three tours with a fee: 4D Show, Create Your Own Candy Bar and Chocolate Tasting.

Look for ways people can experience or create an adventure around your brand: sampling, free trials, demos, classes, how to videos, event days, interactive exhibiting booths, interactive in-store displays, etc. Having a positive experience makes it easier to make an initial purchase and continue to be a repeat customer.

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Gary Heisey –  Founder and Brand Strategist with Brand Door