The human mind, connects more easily and quickly with knowns versus unknowns. Major holidays are a known and by tying your brand in with the holidays strengthens you brand and promotes new growth.
Example: Company is connecting their brand with Memorial Day, cookouts and grilling. All are knowns.
How can you tie your brand in with Memorial Day? Other holidays coming up this year include: 4th of July, Labor Day, Halloween, Thanksgiving, Christmas, Kwanzaa, Hanukkah, etc.
Ideas can be: special promotions, sales, social media posts, community engagement programs, etc.
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