Within the last week, we had 16 inches of snow. I took this picture off my deck of two red cardinals in a snow covered grove of Mountain Laurel and Rhododendron. It reminded me of how a brand and company need to stand in a positive way to be seen and remembered. Just like the red cardinals that really stand out against the white backdrop of snow.
When looking at your brand, look at your name, tagline, logo, elevator pitch, and brand story. If any of these are missing, you have a weak link in your brand. If they are not working together to send out a clear, concise, inspiring and memorable message, you have a weak link in your brand.
Go into 2019 with a brand that stands out in a positive way and one that is memorable. Need help with you brand, go to http://branddoor.com/brand-door-story/
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Gary Heisey – Founder and Brand Strategist wth Brand Door